Brand guide

Brown Roof

Ibadan Life looks like Ibadan: rusted brown roofs, red laterite earth, adire indigo and aso-oke stripes. The logo is a lowercase "i" whose stem is a brown-roofed house and whose dot is adire indigo.

Logo

Colours

The aso-oke stripe (roof, gold, adire, palm) edges the game's top rail, dock and cards.

Fonts

Bricolage Grotesque 800 for the wordmark, titles and money. DM Sans for everything else.

Do

• Keep clear space around the logo equal to the height of the dot.
• Use the light version on photos and dark backgrounds.
• Write the name as "Ibadan Life", two words.

Don't

• Stretch, rotate or recolour the logo.
• Put the colour logo on a busy or low-contrast background.
• Use the logo to suggest Ibadan Life endorses a product.